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Campaign Case Studies

Brands That Chose
Transit. And Won.

Over 100 campaigns executed across railway stations and trains on the Pune–Mumbai corridor. Here's how leading brands used transit advertising to reach captive, high-value audiences.

100+Campaigns Executed
19+Years of Experience
50M+Impressions Delivered
5Premium Trains
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Why Transit Works

The Medium That Delivers Results

Captive Audience

Passengers cannot skip, scroll or block railway advertising. Platform dwell time averages 8–15 minutes; train journeys run 3–4 hours.

Premium Demographics

Vande Bharat and Deccan Queen carry executives, business professionals and high-income commuters — the most valuable audience on the corridor.

Repeat Exposure

Daily commuters see the same advertising repeatedly over the campaign period, building brand recall that single-exposure formats cannot match.

Intent Targeting

Station advertising intercepts audiences at high-intent moments — arriving passengers need transport, food, accommodation and services right now.

Case Studies

6 Campaigns. 6 Industries.

From building materials to fintech, FMCG to real estate — transit advertising works across categories.

Prince Pipes & Fittings

Building Materials

Duration: 3 months

Campaign Objective

Brand awareness among contractors, builders and homeowners in the Pune–Mumbai corridor

Campaign Highlights

  • Reached 1.5L+ daily passengers at Pune Railway Station
  • Platform boards positioned at eye level for waiting passengers
  • FOB glow signs delivered 24-hour illuminated visibility
  • Repeated exposure for daily commuters on the corridor
Insight: Building materials brands benefit from railway station advertising because contractors and site supervisors are a significant part of the daily commuter demographic on the Pune–Mumbai corridor.

Formats Used

Platform Advertising Boards
FOB Glow Sign Boards

Locations

Pune Railway StationShivaji NagarPimpri

Outcome

Sustained brand presence across the Pune railway network throughout the campaign period, with high-frequency repeat exposure for the daily commuter audience.

Uber

Mobility / Technology

Duration: 6 weeks

Campaign Objective

Drive app downloads and ride bookings among passengers arriving at and departing from Pune Railway Station

Campaign Highlights

  • LED screens in the main concourse — visible to all arriving passengers
  • Station entrance advertising captured departing passengers at the exit
  • Dynamic creative — multiple messages in rotation on LED screens
  • Targeted passengers at the exact moment of transport decision-making
Insight: Transit advertising for mobility brands works because it intercepts the audience at the precise moment they need the product — arriving passengers need a ride, and the ad is right there.

Formats Used

LED / Digital Screens
Station Entrance Advertising

Locations

Pune Railway Station

Outcome

Uber's campaign reached passengers at the highest-intent moment — immediately after arriving at the station and needing onward transport. Station advertising is uniquely positioned for mobility brands.

LIC Mutual Fund

Financial Services

Duration: 2 months

Campaign Objective

Build brand awareness and drive SIP enquiries among the salaried professional audience on the Pune–Mumbai corridor

Campaign Highlights

  • FOB glow signs at Pune Station — unavoidable for all platform-crossing passengers
  • Staircase boards — high-frequency touchpoint at entry and exit
  • Headrest branding on Deccan Queen — 3–4 hours of captive exposure per journey
  • Reached salaried professionals and executives on the premium corridor
Insight: Financial services brands benefit from the premium demographic on the Pune–Mumbai corridor. Deccan Queen and Vande Bharat carry executives and business professionals — exactly the SIP investor audience.

Formats Used

FOB Glow Sign Boards
PRS Staircase Boards
Headrest Branding

Locations

Pune Railway StationDeccan Queen

Outcome

The multi-format campaign combined station advertising with train branding to reach the same audience at multiple touchpoints — at the station and during the journey — maximising brand recall.

Chettinad Cement

Construction Materials

Duration: 3 months

Campaign Objective

Establish brand presence in the Maharashtra market among contractors, engineers and construction professionals

Campaign Highlights

  • Platform boards at Pune Station — direct eyeline of waiting passengers
  • Extended exposure during 8–15 minute platform dwell time
  • Reached construction professionals commuting on the corridor
  • Consistent brand presence across the campaign period
Insight: Railway station advertising is highly effective for B2B brands targeting professionals. The captive dwell time on platforms gives complex brand messages the time they need to land.

Formats Used

Platform Advertising Boards

Locations

Pune Railway StationShivaji Nagar

Outcome

Platform advertising delivered sustained brand exposure to a high-value B2B audience. Construction and building materials brands consistently perform well at railway stations due to the professional commuter demographic.

FMCG Brand (Confidential)

FMCG / Consumer Goods

Duration: 6 weeks

Campaign Objective

Mass-market brand awareness campaign across the Pune–Mumbai rail corridor targeting daily commuters

Campaign Highlights

  • Headrest branding across 3 trains — 20+ exposures per passenger per journey
  • Seat branding visible to passengers seated behind for the full journey
  • Coach interior branding created an immersive brand environment
  • Reached high-ridership trains for maximum daily impressions
Insight: For FMCG brands targeting mass-market audiences, high-ridership trains like Indrayani and Sinhagad Express deliver the volume of impressions needed at a cost-per-impression that outperforms most digital formats.

Formats Used

Headrest Branding
Seat Branding
Coach Interior Branding

Locations

Indrayani ExpressSinhagad ExpressPragati Express

Outcome

The multi-train campaign delivered mass-market reach across the highest-ridership trains on the corridor. Headrest and seat branding combined to create multiple touchpoints within a single journey.

Pune Real Estate Developer (Confidential)

Real Estate

Duration: 2 months

Campaign Objective

Generate qualified leads among home-buyers and investors commuting on the Pune–Mumbai corridor

Campaign Highlights

  • Headrest branding on Vande Bharat and Deccan Queen — premium audience
  • FOB glow signs at Pune Station — maximum footfall visibility
  • Platform boards for extended dwell-time exposure
  • Targeted the high-income commuter demographic on premium trains
Insight: Vande Bharat Express carries the most affluent commuter demographic on the Pune–Mumbai corridor. For premium real estate, the audience quality on this train is unmatched by any other transit format.

Formats Used

Headrest Branding
FOB Glow Sign Boards
Platform Advertising Boards

Locations

Pune Railway StationDeccan QueenVande Bharat Express

Outcome

Real estate campaigns on premium trains consistently reach the highest-value demographic on the corridor — executives and professionals with the income profile to be genuine home-buyers and investors.

Industries We Serve

Transit Advertising Works Across Every Category

From FMCG to financial services, real estate to retail — Crescent Ads has planned and executed campaigns for brands across every major category. The common thread: a captive, high-value audience that no digital format can replicate.

Discuss Your Campaign
FMCG & Consumer Goods
Financial Services & Banking
Real Estate & Construction
Mobility & Technology
Telecom & Internet
Education & EdTech
Healthcare & Pharma
Retail & E-commerce
Automotive
Travel & Hospitality

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